Choosing the Right Realtor
Selling or buying a home should be like any other business transaction, but all too often buyers and sellers make emotional or impulsive decisions that can in turn cost them money and time. Choosing the right Realtor to market a property or negotiate a sale is the most important step in the process.
When selecting a Realtor, have high standards just as you would when hiring an attorney or doctor. For example, a lot of sellers will hire an agent offering the lowest commission. You have to remember, you get what you pay for.! Do you want a negotiator with a lot of expertise to protect your equity? If you had a lawsuit that was worth the value of your home, would you hire the cheapest attorney to protect you or the best attorney you could find? If you had surgery, would you look for the cheapest doctor? Or you would look for the best doctor? The same should be true for the Realtor you hire. In today’s highly competitive market it takes time, knowledge, expertise, targeted marketing, and a lot of hard work to get the job done and to get it done right!
In our current market, choosing a professional can even make a difference in whether or not you sell your home and how much goes into your bottom line. I’ve practiced real estate for going on 29 years and have negotiated nearly 3800 contracts in my career. If you want real results, hire a real professional. I have a very strong team to back up my experience. We keep you informed and have one of the best percentage of list price to sales price ratios out there. Hiring the right agent in this market will make a significant difference for both buyers and sellers and their bottom line.
If you are looking to buy or sell a home today, call our office at 505-923-4730 or email us at cheryl@cherylmarlow.com. 