Cheryl Marlow - Team Leader - Cheryl Marlow & Associates
Keller Williams Realty
You would think that it would be difficult to take over the sale of a home after it's already been on the market for some time… but for our team, it's more an opportunity than an obstacle. For almost 30 years now, we have specialized in taking over the representation of homes that have been on the market for an extended amount of time. Often, we're taking over the sale after a handful of agents were unsuccessful in selling the home. It is a challenge, but one that we know how to take head on.
If a home lingers on the market for too long, unfortunately it can develop a reputation, and may even be categorized by buyers as “overpriced” or “flawed” because of the number of days it has been sitting on the market. To avoid that, you need professionals, like myself and my team, at the helm of the selling process to guide you to a successful close. So how do you do that? Well, if a home has been sitting on the market for longer than average, that immediately tells me that the price is likely too high when taking our current market into consideration. If the price isn’t the problem, it could very likely be a result of poor marketing or complete lack of marketing. My team markets homes to over 350 websites, a group of elite Realtors in the Greater Albuquerque Area, and often on the air on 770 KKOB-AM radio or even the local news. If you list with us, we work hard to get your property seen, no matter what.
With the amount of inventory the Greater Albuquerque Area market is seeing, it's important to make your home stand out in that sea of "For Sale" signs. That's why when I, or one of my team members, go out to your property for the first time, you'll see us taking notes. We're writing down what makes your property unique and noting all of those special features that will appeal to buyers. On the other hand, we're also taking note of what needs attention. Do you want a Realtor who just tells you what you want to hear in order for them to get you to sign the listing contract? Or would you rather have a professional who will be honest about what needs to be done in order to get your home sold? My goal is for sellers to work with me in getting their home sold. If a house needs some paint touch-ups and I think it will help to get the seller to the closing table, then I’m going to tell them about it. I believe feedback is absolutely vital in a broker/seller relationship and it can ultimately help a seller keep more money in their pockets at the end of the day.
Looking to buy or sell today? Call my team at 238-3272 or email cheryl@cherylmarlow.com.
