Buyer & Seller Mentality

How is the spring market?

With the spring market in full swing and the strong activity we’ve been seeing lately, I wanted to discuss motivation and mindsets of buyers and sellers as it’s very important for all parties to understand what their goals are and the best way to achieve them. As a seller, if you can get into the buyer’s mindset, the sale of your home can happen faster and for more money.

What, in your opinion, are the most important steps in selling a home these days?

The first step starts with a decision. I often talk to my clients in terms of motivation. So ask yourself: on a scale of 1-10, what level of motivation are you at to sell your home? A three would be maybe next year; 6-7 would be to get the kids in school before August; 9-10, we are relocating to Chicago for a job. Often selling is a hard decision, so this process helps people focus on the decision with more clarity.

What are other factors in selling a home?

Success in selling a home is primarily driven by three factors – the condition of your home, appropriate pricing, and an aggressive marketing plan to generate traffic through the door! My proven aggressive marketing plan can make the difference between a for sale and a sold sign. I just sold a home in 8 days that had been on the market with another company unsold for several months, a clear indicator that the marketing plan is critical to a successful home sale. As the seller, remember that the old cliché of “you only get to make one first impression” definitely applies to selling real estate. With many serious buyers looking right now, you want your home to stand out amidst all of the competition! It’s important to remember that your home is for sale and on open display. Buyers like to see things that are streamlined, clean, and fresh looking. Deep clean and declutter to showcase how beautiful your home can be!

How can sellers achieve their real estate goals by thinking from a buyer’s point of view?

Today’s buyers benefit from historically low interest rates and they still want the absolute best deal on a home! They are focused more on the best value and less on emotional purchasing. They will buy their second choice before paying top dollar for their first choice! By working with an experienced Realtor, like myself, you can ensure that your home makes the best overall presentation. This will give you an upper hand when negotiating on price and other important terms of your home sale. My job is to protect the interests of my clients, from the price war, to the beauty contest, until your home is closed and the cash is in your hand!

Contact Cheryl today at 505-238-3272 or email her at cheryl@cherylmarlow.com!

As always, who do you know that needs to buy or sell real estate today? Thanks!!

Seller Resources

Last week we talked about buyer resources, can you explain your seller resources this week?  

Over the past 27 years, my in-house professional team and I have designed a stream-lined, successful marketing plan, implementing many systems and resources to exceed our clients' expectations.  There are many benefits and resources you can avail yourself of when you hire us, such as an aggressive and effective marketing plan, team concept and availability, and technological magic. I have a wonderful team that brings diverse talents together to ensure our customer satisfaction and streamline each transaction to help ensure smooth closings.

What do you mean by team concept and availability?  

When meeting with potential clients, one of the top items people express that they desire from their Realtor is communication. This is such a key element in any relationship. We work with each homeowner individually to ensure that there is consistent communication and that all aspects of the sale are properly coordinated  to make the sale of your home as smooth and enjoyable as possible. Not only do we notify our clients the moment someone has shown their home, we also obtain feedback from that showing. We update our clients via email three times a week, in addition to a personal phone call. Our goal is to help sell your home for the maximum price, in a reasonable time frame, with the least inconvenience to you as the homeowner.

What can you tell us about the marketing plan?

We market our listings to over 100 of the top real estate websites, focusing on resources for potential buyers' rapid access to information, as well as other online and offline marketing. my team and I are also Relocation Certified and work with a variety of business, both national and local, offering a consistent stream of buyers and sellers. Technology in our business is a great benefit. However, what really sets my team and I apart is that we consistently look for buyers for our sellers and sellers for our buyers, the old-fashioned way: we get on the phone and prospect for business! There are many facets to our proven successful marketing plan, and I am happy to share them in greater detail with an interested buyer or seller!