Showing Feedback

I wanted to ask you about showing feedback. One of my friends has their townhouse for sale and their agent told them that feedback was not important. They’re in another state, or of course I would have had them list with you! You’re the expert, is feedback important or not? 

This is something that I’ve been discussing with our clients. The answer is both, it is and it isn’t important. Let me explain what I mean. The obvious feedback is that if that particular buyer didn’t make an offer on your house, then you didn’t win the price war and beauty contest in their mind. They found something else that they felt was a better value, and they bought a different home. It could have been many reasons, your floor plan, your neighbourhood, your price compared to the competition. The reasons are as varied as the buyers. At the end of the day, if you aren’t the best priced for the best home, you won’t win that price war and beauty contest.

It sounds like you’re saying no offer is the actual feedback and it doesn’t really matter what they thought of the house if they didn’t buy it.

That may sound harsh, but it’s reality. It’s a challenging situation as Realtors often don’t respond to feedback requests, and yet sellers want to know what they thought. As part of our customer service, we attempt to obtain feedback from every showing. We email the other agent three times and often try to chase them down by phone. In real estate, as in other businesses, 5-10% of the agents are doing 95% of the sales. I’m going to try to get that feedback from the other top agents because they are busy in the field every day and know what the competition is, and my clients appreciate it. If the agent doesn’t respond to three emails, it’s a safe bet their client has no interest.

So I’m officially telling my friends and everyone else that no offer is feedback! Ha ha :)

And I’m officially telling you and everyone else that getting feedback never sold a house! Ha ha :)