Technology in Real Estate

What are some helpful facets of technology you can share with us today?

I focus on results, and don't have time to waste on things that don't function for my clients or my team. When I think of using futuristic gadgetry, I envision things that are simple and uncomplicated, yet flexible and powerful enough to perform the way they promote themselves and to fit in with our clients and my high-performance lifestyle. There are many software applications and websites to select from, and I wanted to share a few of the cutting edge resources that my team and I utilize.

What are some great websites for buyers?

The Multiple Listing Service, or MLS, is accessibly only by Realtors®, but there are other websites that pull directly from the MLS using what is called an IDX feed, such as Realtor.com and Homes.com, as well as this website CherylMarlow.com. When people think of online websites, typically the first ones that pop up are Trulia and Zillow, being two of the most popular sites out there. If I didn't say what great exposure they can be for sellers and prospective for buyers, I would be lying. However, these are often inaccurate. As a buyer, we will create a personalized, advanced search delivered directly to your inbox for FREE.

What do you have for sellers?

For our clients, we utilize an electronic signature system which you may have heard of, Docusign, so that even if you're on the beach, we can have you sign an offer (or Counter Offer) within minutes! There is also my Listing Manager's, Keira's, favourite: ShowingSuite.com, that is linked to the lockbox in place on your home. Every time that lockbox is opened, it sends an email informing you as well as our team about the showing, and we request feedback regarding the buyer's interest in your home. My personal favourite is one that only those under the Prudential umbrella can use, what we call the Listing Activity Report. Every week, we send a personalized comparative market analysis, showing how many people have viewed your home online, and information about other homes in your area. This is a sample of the technology we offer our clients, contact me for additional trade secrets!